Portfolio Case Study by Ben Kim

Formula 1 Operations
Management System

A specialized command center designed for a new Grand Prix team to synchronize stakeholders, logistics, and VIP hospitality across the global race calendar.

100+
Active Stakeholders
24
Global Circuits
3
Primary Hubs
$2M+
Capital at Risk
The Logistics Gap

Managing High Stakes Logistics

A professional racing team operates in a volatile environment where minor scheduling errors lead to major financial and reputational damage.

Stakeholder Congestion

Coordinating conflicting agendas for sponsors and executives is difficult. Poor scheduling causes double bookings and degrades the premium experience.

Temporal Fragmentation

Teams balance three different time zones simultaneously. Miscalculated meeting times result in missed deadlines and operational friction.

Security Bottlenecks

Restricted areas like the Pit Lane require precise credentialing. Inconsistent access control leads to security incidents and guest dissatisfaction.

Operational Risk
The Cost of Inefficiency
Contractual Attrition
Unorganized VIP hosting puts multi million dollar renewals at risk
Logistical Latency
Delays in freight or personnel arrival disrupt the race strategy
Personnel Fatigue
Administrative chaos increases the workload on essential trackside staff
The Platform

Precision Operations Software

This solution provides a single source of truth for race weekend management enabling teams to act with speed and accuracy.

Unified Command View
Monitor all 4 days of the Grand Prix weekend through a consolidated operational timeline.
Automated Conflict Detection
Identify capacity risks and scheduling overlaps before they impact the guest experience.
Multi Hub Synchronization
View schedules adjusted for the local circuit time and the central operations base.
Hospitality Budget Control
Manage premium suite allocations and associated costs to ensure financial compliance.
🏎️
Interactive Experience
Test the system logic with
live operational scenarios
Launch Demo
Methodology

Development Grounded in Reality

The system architecture mirrors the actual workflows used by professional Formula 1 organizations.

01

Operational Analysis

Conducted extensive research into team principal logistics and trackside management to build authentic scheduling logic.

02

Commercial Strategy

Evaluated premium hospitality structures and sponsorship tiering to create realistic access and pricing parameters.

03

Hospitality Integration

Integrated academic principles of high stakes event planning with technical systems for seamless execution.

Experience the Command Center

Interact with the planning module used for the 2026 Season.

Open Interactive Demo